Today’s guest Milena Tsvetkova sheds light on these questions and many more. She is an assistant professor in the department of methodology at the London School of Economics. Milena completed her PhD at Cornell University before she took up a research post at Oxford University then LSE. Milena has a keen interest in looking at how sociological phenomena arise by looking at the interactions of individuals. She has a particular interest in using online data to apply to social sciences thinking, a field known as computational social sciences. Her work involves gamifying of social experiments that are then carried out online.